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Join date: Jan 8, 2022
Posts (6)
Jan 2, 2026 ∙ 3 min
Passing the taste test: differentiating your DAM in a crowded market
With over 250 DAM platforms available to buyers, it’s a crowded market. And feature lists? Pretty same-y. So how do you stand out when – to the average consumer – you seem also identical?
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Jan 1, 2026 ∙ 5 min
The content funnel: ToFu, MoFu, BoFu content explained for DAM marketers
If you’re a Digital Asset Management solution marketer, here’s everything you need to know about the content funnel, including DAM-specific ideas for ToFu, MoFu, and BoFu content. And if you’re thinking ‘WTF does that mean?’, you’re definitely in the right place.
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May 24, 2022 ∙ 6 min
Who buys DAM software? 14 buyer personas for Digital Asset Management marketers
Who buys DAM software? When you’re marketing a Digital Asset Management solution, you have a lot of potential personas to target. Here are some of the main personas for DAM buyers and decision-makers. Are you targeting them effectively? Archivist/Librarian Archivists may work in the GLAM (Galleries, Libraries and Museums) sector, managing digital assets of historic and cultural significance. Or they may work in corporate archives, making sure business assets are appropriately stored, secured...
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Libby Marks
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