With over 250 DAM platforms available to buyers, it’s a crowded market. And feature lists? Pretty same-y. So how do you stand out when – to the average consumer – you seem also identical?

If you’re a Digital Asset Management solution marketer, here’s everything you need to know about the content funnel, including DAM-specific ideas for ToFu, MoFu, and BoFu content. And if you’re thinking ‘WTF does that mean?’, you’re definitely in the right place.

Who buys DAM software? When you’re marketing a Digital Asset Management solution, you have a lot of potential personas to target. Here are some of the main personas for DAM buyers and decision-makers. Are you targeting them effectively? Archivist/Librarian Archivists may work in the GLAM (Galleries, Libraries and Museums) sector, managing digital assets of historic and cultural significance. Or they may work in corporate archives, making sure business assets are appropriately stored, secured...